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The website sofia.travelinbulgaria.eu states the following, "Sofia is the biggest city and the capital of Bulgaria." We analyzed that the webpage stated " Situated among mountain ridges to the north and the Vitosha Mountains to the south, Sofia stands has unique positioning in western Bulgaria." It also stated " It claims to be one of the few European capitals with beautiful scenery. The international railroad net provides access to Bulgaria from all its neighboring countries with the most common routes coming from Bucharest, Athens, Belgrade, Istanbul and more." The header had Sofia as the highest ranking search term. This keyword was followed by Bulgaria, travel in Sofia, and travel to Bulgaria which isn't as urgent as Sofia. The other words they used was travel agent. tours is also included but could not be understood by search engines.